ShoeKnowMan-
I am Shoeknowman, Black Snowman with White Shoes.
"If I don’t make, it doesn’t exist = Exist, but doesn’t exist"
환경에 대한 책임감을 전달하는 캐릭터 슈노우맨
검은 눈사람이 화이트 스니커즈를 신고있는 의미는
점점 검게 오염 되가는 자신보다 깨끗한 새 신발을 더 신경 쓰고있는
현대인의 모습을 역설적으로 표현한 것이다.
즉, 자연이 훼손 될수록 우리도 까맣게 오염되지만,
아이러니하게도 환경에 대한 경각심 없이 외면만을 중시하며
패션을 소비 하는 우리 모습을 경계 하자는 메세지를 담고 있다.
_ish Social Value Creating
Brand Project #1.
"ShoeKnowMan"
#_ishShoeKnowMan
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